Hi, I’m Anna.
I design strategy* I design wireframes* I design user journeys* I design prototypes*
* I design human-centred digital experiences.
About me
I’m a design lead with both in-house and agency experience, and a compassionate people leader. I help individuals and organisations to become human-centred in all aspects of their work, from strategy and design to people management.
Projects
Product design and strategy
Bupa UK
Key digital transformation projects to improve the delivery of Bupa services and helping the organisation to become more customer-centric.
Product design
Royal London
Royal London Legacy Division wanted to create an online portal for their existing pension customers, to improve engagement and reduce paper statements.
UX design
Canpack
Canpack were looking to create an engaging digital experience following their new visual and strategy rebrand.
Art direction, UX/UI, digital design
THG Institue
THG (The Hut Group) wanted to design new website to help attract graduates into their software engineering training programme.
Brand design, art direction, UI design
THG Ingenuity
THG (The Hut Group) created a new division, offering their end-to-end e-commerce platform and needed a new brand, assets and a website to pomote it.
Smaller projects, art direction
& experimentation
Playground
A collection of smaller projects and concepts, created for pitches or non-client related work.
Product design and strategy
Bupa UK
Key digital transformation projects to improve the delivery of Bupa services and helping the organisation to become more customer-centric.
Product design
Royal London
Royal London Legacy Division wanted to create an online portal for their existing pension customers, to improve engagement and reduce paper statements.
UX design
Canpack
Canpack were looking to create an engaging digital experience following their new visual and strategy rebrand.
Brand design, art direction, UX/UI design
THG Institute
THG (The Hut Group) wanted to design new brand and website to help attract graduates into their software engineering training programme.
Brand design, art direction, UI design
THG Ingenuity
THG (The Hut Group) created a new division, offering their end-to-end e-commerce platform and needed branding and a brand new website to promote it.
Smaller projects, art direction
& experimentation
Playground
A collection of smaller projects and concepts, created for pitches or non-client related work.