About me
Get a snapshot of my experience and interest
What I do
I’m a strategic thinker, an experienced designer, and a compassionate people leader.
I thrive on collaboration and enjoy solving complex problems. I get involved in all aspects of the design process, providing strategic insights and optimising ways of working between multidisciplinary agile teams. I take a practical approach to my work, balancing human and business goals.
I’m a Principal Product Designer and UX Strategist, reporting directly to the Head of Experience Design at Bupa UK. I oversee a team of 45+ design professionals, including UX, UI, Content Design, and User Research. We look after digital products and services used by almost 20 million people each year.
Core skills
Holistic thinking
My mind is always on the big picture and long-term goals.
I look for connections and dependencies between components and anticipate potential impact…
…meaning I can help teams to design solutions that address the entire ecosystem with a systems-thinking approach.
Collaboration
I’ve lead many cross-functional teams over the years.
I value diverse perspectives, encourage constructive feedback, and foster an environment of mutual respect.
My approach to collaboration results in innovative solutions, combining user needs and business objectives.
Communication
I can tailor my style to different audiences when appropriate.
I can distill complex information into easy-to-understand, visually appealing, engaging presentations.
I use effective storytelling techniques to ensure alignment and working towards a shared vision.
Facilitation
I excel at facilitating collaborative discussions and workshops, creating an inclusive, open and safe environment.
My facilitation techniques help generate innovative ideas, drive consensus, and ultimately guide teams toward actionable solutions that meet the session’s objectives.
Brands I worked with
Things I like
I like spending time with my husband Andy and our dog Blanca. I travel places and take some shots while I’m at it. Recently obsessed with birds. I like a decent cup of coffee and a gripping TV show.
