I practice active listening to solve problems and understand deeper needs and drivers. At the start of any project, I gather and investigate stakeholders’ requirements to formulate project goals. I use customer insights to identify their needs and values during the research phase. During 1-2-1s, I learn as much as possible about my colleagues to know how to best support them. Listening is the foundation of everything I do.

Human brains are wired to see and describe the world through stories. In my design process, I tell stories through stakeholder presentations, brand strategy, user journeys, brand identity, visual language and interactive prototypes.

The best products are created when the team has shared values and an understanding of what success looks like. I am a strong team player and thrive on learning and collaboration. I encourage an atmosphere of openness and frequent feedback, always being appreciative of the expertise and point of view of others.

I start every project allowing myself and others to fail. This allows me the freedom to push the boat out, try new things and test solutions beyond what’s known and safe to make way for innovation and the unexpected.

Every project is bound by time and budget. I use the failing fast & learning fast methodology to ensure timely delivery through working in the open, early-stage usability tests and frequent feedback sessions.

In my design process, I focus on creating functional and inclusive solutions. I take great care and effort to ensure that my work is accessible and suitable for real people in the real world. I use insights and empathy to address customers’ needs, goals and values and follow visual and interaction accessibility standards.

I protect my own time and do the same for others. In my product design work, I aim to simplify my solutions, reducing steps and friction. I come prepared with a clear agenda and desired outcomes when facilitating sessions or organising meetings and always strive to provide maximum value.

I love learning new things, constantly studying trends and exploring new technology. I am interested in areas outside the design world, such as psychology and human behaviours, literature, and pop culture. This natural curiosity also means that I never consider a project being “done”, as there’s always something new to learn, discover, tweak and improve.